In March 2016, the City Council developed a strategic plan with the initial goals:
- Increase the population of active, engaged, entrepreneurial and working young professionals living in High Point by 25%
- 100% proactive enforcement of codes
- Create a downtown catalyst project that produces:
- 500 private sector jobs
- 15-20 new restaurants and shops
- 250 additional housing units
- A centralized gathering place
Click the link for the 2016 strategic plan slides document presented during the council's retreat.
The City Council met in February 2020 and added three new short-term goals:
- Design a marketing campaign focused on diverse groups, events, and quality of life
- Select a target neighborhood and coordinate necessary city departments to implement a holistic strategy
- Recruit 50 new office jobs and five new investors for a catalyst project
In November 2022, the Mayor, City Council, and senior staff held a strategic planning retreat that revisited strategic plan priorities, reflected on the recent successes of High Point, revised existing goals to accommodate community changes, and developed a plan for implementing priorities. Out of this retreat came an updated framework of long-term and short-term goals, as shown below: