The flag should be so simple that a child can draw it from memory.
2. Use Meaningful Symbolism.
The flag's images, colors, or patterns should relate to what it symbolizes.
3. Use 2 or 3 Basic Colors.
Limit the number of colors on the flag to three, contrasting nicely and coming from the standard color set.
4. No Lettering or Seals.
Never use writing of any kind or an organization's seal.
5. Be Distinctive or Be Related.
Avoid duplicating other flags, but use similarities to show connections.
What does the flag mean?
The High Point flag ties into the rest of the brand identity system and represents forward progress, connection and collaboration. It signifies that High Point is the point where people come together and make creative things happen.
The navy blue represents our entire city. The white represents the path to which all of our residents, visitors and business organizations travel to the heart of our city. The sky blue circle signifies that High Point is the "point" at which people come together to make creative things happen.
Why change our flag?
Limit the number of colors on the flag to three, contrasting nicely and coming from the standard color set: no lettering or seals. Never use writing of any kind or an organization's seal. Be distinctive or be related.
The City of High Point's city flag was white with a blue rectangular border and our city seal in the middle. We wanted an update that was easy to see from far away and symbols with meaning that represent our brand's story.
For more information on Vexology and understanding how flags should be designed, watch this Ted Talk with Roman Mars on why city flags may be the worst-designed thing you've never noticed!